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CCTV9 DOCUMENTARY

ALL THE WORLD’S A STAGE

The Stage IDs are the latest phase of our multi award-winning branding for CCTV9 Documentary channel. The onscreen refresh looks to visually re-interpret the channel’s logo as a two-plane “Stage” structure rather than being derived directly from a cube shape. In this series of five 20 seconds IDs thousands of cubes break apart and then swarm together to morph into subjects that stand on or hover above the Stage logo. The five subjects have been carefully chosen to capture different genres of CCTV9’s programmes.