iPad Guided Tours - art direction for China

Few would argue that there are many companies in the world that understand branding, marketing and communications better than Apple.
Sandy MacMillan has worked closely with Apple Asia for several years working as Art Director on Apple’s Lifestyle photo and video shoots, Guided Tours and Tutorial videos for the Chinese and South Korean markets. This work has taken him to shoots across China, Korea and Hong Kong.
This relationship culminated in him working with leading US photographers, production teams, design teams and US live-action directors in the creation of Guided Tour videos for the hugely successful launch in China of the iPad in 2011.