HB WORLD

MOVIE THEME PARK

Brand Energies were commissioned by Huayi Studios & Resorts to create the brand identity for HB WORLD – a massive movie theme park currently under construction in Suzhou, just outside of Shanghai. At the core of the brand identity is the HB WORLD brandmark: a three-dimensional rendering of the letter H into a castle-like, multi-coloured icon. Our comprehensive visual identity programme includes applications such as staff uniforms, transportation signage, bus livery as well as a range of merchandise. The movie theme park features different zones based on the famous feature films of Huayi Brothers.