CHINA SHOWBIZ

DANCE OF LIGHT

China Showbiz is the much-loved talent show of CCTV4. Our design for the main title sequence features a contemporary, abstract treatment of Chinese Ribbon Dance to express stage performance and Chinese Arts. Motion capture (mocap) data of a ballet dancer performance was recorded in London, and then taken into 3D to create a unique, colourful glassy look for the dancer and to generate long, light trail ribbons directly from her movements. The China Showbiz team were keen that her dance performance was intercut with shots of the China Showbiz logo; re-designed by Brand Energies and given our new, glassy look. The dancer and her ribbons of light were then applied to the Info Graphics in miniaturised form, so that she dances on name straps and other graphics. Music was by Brand Energies long-time collaborator David Lowe.